bergoglio sells Souls in Korea
Previously I reported that Kia expected an uptick in sales based on the "halo effect" of having bergoglio choose their Soul model to drive around in during his trip to Korea. See story here:
"bergoglio is following in the footsteps of lady gaga"
"Kia Soul gets blessing from Pope Francis during Korea visit"
Already the results are in and it shows "a 62,5% rise in sales in the month of August alone" for the Soul model. Apparently this model is also referred to as the "Anima". I'm guessing that "Anima" is the name used in Italy, since this is the word for Soul in Italian. It is also the word for Soul in Latin as well. (See story below)
No word yet on how many souls have converted to the Catholic Church, but the impact of the "Francis effect" on the Korean economy is measurable and has taken effect immediately.
"The Pope in Korea: a boom for faith and the economy"
The Korean sponsors are also rejoicing: the products that the Pope used have all experienced a rise in sales and an undeniable impact on corporate image. An example, above all, is Kia Motors: its model of city car called “Anima”, that Francis used to travel around Korea, has registered a 62,5% rise in sales in the month of August alone. The same goes for Seoksu mineral water, made by the famous beverage company Hite Jinro, that talks about profits above their investments.
The proved “Francis effect” will also leave a mark on tourism: the places that the Pope visited in his trip will become part of a special “tour”, organised by the Official Korea Tourism Organisation. This is a very palatable opportunity for the sharp spin-doctors of Korean marketing. Contacted by Vatican Insider, Sanghoon Na, the director of marketing for the Korea Tourism Organisation, explains that “Pope Francis’ visit has produced great enthusiasm in Korea and abroad. From this, the idea was born for our provincial offices and the Catholic Church to collaborate in planning a specific tour to walk in the Pope’s footsteps. We believe that his visit can give a great push to Korean tourism”. The title chosen for the tour is evocative: a “Healing Tour” that will combine culture with relax, and interior repose with natural beauty.